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商品編號： 9-512-025 出版日期： 2011/12/12 作者姓名： Deshpande, Rohit;Herman, Kerry;Lobb, Annelena 商品類別： Marketing 商品規格： 16p 再版日期： 2013/02/08 地域： United States 產業： 個案年度： 2011 -
商品敘述：
Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.
涵蓋領域：
Marketing;Branding
相關資料：
, (9-512-079), 6p, by Rohit Deshpande
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